OnePlus Earned $1.4 Billion Revenue in 2022, Says CEO

There's no dubiousness that OnePlus has go a forcefulness to be reckoned with in recent years, only information technology's e'er been seen as a company that has a passionate, only pocket-size, user base of operations. Based on recent announcements, it's non then small after all.

OnePlus earned revenues of $1.iv billion terminal twelvemonth, according to the company's CEO, Pete Lau. In an interview with The Telegraph, Lau said that the increase in revenues did not come at the expense of profits. While he did not divulge the exact amount of profits the company made during last year, he claimed that the company made "healthy profits" during the year. Lau besides said that focusing on the high-end market has allowed the company to keep decent margins.

While a billion dollars in revenues doesn't sound a lot in the smartphone manufacture where companies like Apple and Samsung are minting money left, right and center, it is actually a pretty impressive feat for a company similar OnePlus that generally sells its products online directly to buyers, with the sole exception being a deal with British carrier O2.

oneplus 5t sandstone white image

The fact that companies like OnePlus and Xiaomi accept not simply been able to survive but too thrive is a testament to the touch on of online sales. Something fifty-fifty Samsung wants to try out in Bharat this year.

Unlike Xiaomi, though, OnePlus only sells flagship smartphones, and has been rolling out only two devices per year for the past few years. The visitor currently sells the OnePlus 5T, which was released late terminal year equally an upgrade for the OnePlus 5 that was launched in early on 2017. A new OnePlus 6 is expected in June with top-end specs.

Information technology is worth noting here that this is the starting time fourth dimension since 2014 that OnePlus is declaring information technology revenue publicly. Asked about the sudden decision to announce its finances publicly, Lau said that the visitor is doing it to proceeds the trust of its customers. Co-ordinate to him, "If a company isn't healthy, consumers will retrieve twice nearly buying a product from them. We want to send a signal that we're a healthy visitor."